- (Nov. 24, 2020) - As part of its ongoing commitment to valued travel agent partners, AmaWaterways announced the launch of its new AmaAcademy Course – “The Danube River with AmaWaterways. Available to travel agents through the luxury river cruise line’s Travel Agent Portal on its website, the course material was designed to help agents grow their sales from the increasingly popular river cruise sector.

During the current pause in operations, AmaWaterways executives and BDMs have remained fully engaged with travel partners through a series of more than 2,000 virtual events providing vital information on rescheduling cruises, real time health and safety protocols and inspirational content on new ships and itineraries. These tools provide ongoing education, rewards and actionable resources to help stimulate new leads for future river cruises.

“Now is the perfect time to launch the second AmaAcademy Course as our travel agent partners are preparing themselves to capture the pent-up demand for travel in 2021 and beyond”, said UK Managing Director, Jamie Loizou. .

“We have seen a huge growth in digital engagement from our dedicated travel partners over recent months, whether it be with bespoke virtual trainings, agents joining our regular webinars or our hugely popular virtual cruise events where we work with them to bring to life river cruising for their clients. The latest AmaAcademy course shows our ongoing commitment to our agents, providing training and support in this most challenging of years.” .

Launched in August of 2019, the first AmaAcademy course titled “Ama’ Means Love: The AmaWaterways Difference,” received excellent feedback from travel partners – many new to river cruising. AmaAcademy’s second course, consisting of four lessons, spotlights AmaWaterways’ offerings on the Danube River – one of the most sought-after river cruising regions – and provides details on exclusive experiences available only for guests sailing AmaMagna’s “Magna on the Danube” itinerary. As with the first, travel agent who make a reservation with a deposit within 90 days of completing the new course qualify to earn a £25 Love2shop voucher.* .

With three new ships launching in 2021, including the much anticipated AmaDahlia on the Nile river, AmaWaterways’ luxury fleet of 25 ships and experienced crew are prepared and ready to welcome guests back on the rivers in 2021.

*One reward per travel agent per course.

MEDIA NOTE: High-res versions of the images in this release can be found HERE.

To sign up for AmaAcademy, visit the Travel Agent Portal at For full details, or to book an AmaWaterways river cruise for a client, visit the Travel Agent Portal on or call 0800 520 2252. Follow AmaWaterways on Facebook at, and Twitter and YouTube at

Experience More Connections
Imagine yourself a part of a Monet masterpiece as you step into his lovely gardens at Giverny.
Read more
A first-time river cruiser shares her Christmas Markets on the Rhine experience.
Read more
Bordeaux, Provence, Porto, Tuscany, Napa Valley and the Cape Winelands of South Africa.
Read more