GUILDFORD - (Nov. 7, 2019) - AmaWaterways launches AmaAcademy a new online training programme

Agents who complete the first course will be entered into a prize draw to win a 2020 River Cruise, receive reduced FAM rates and have the opportunity to earn Love2Shop vouchers

AmaWaterways has announced the launch of AmaAcademy, an all-new interactive online training programme designed to help agents sell luxury river cruise holidays. AmaAcademy is an integral part of the AmaWaterways’ travel agent portal which also provides access to a range of tools including an:

  • Online booking engine

  • Expanded suite of marketing collateral including a new social media toolkit

Those who successfully complete AmaAcademy’s first interactive course will be entered in to a prize draw to win an AmaWaterways’ Cruise for two in 2020. Agents have until Monday 16th December 2019 to complete the training. AmaAcademy graduates also receive an AmaWaterways “Certified Agent” certificate and qualify for reduced FAM rates starting from £651 per person to experience an AmaWaterways river cruise first-hand. In addition, all new Course 1 graduates who make a new booking within 90 days of completing the first course qualify to earn a £25Love2Shop voucher*.

“We are excited to launch AmaAcademy, which offers our travel agent partners the opportunity to gain a deeper understanding of AmaWaterways and provide the knowledge to develop their river cruise business. Not only can they learn at a time and location that suits their needs, but we are offering the ultimate in product training…a chance to experience one of our cruises for themselves with our prize draw."

Additional courses and special incentives will be added in the coming months as AmaAcademy continues to provide travel agents with the latest information about the award-winning company’s ships, destinations, selling tools and more.

To sign up for AmaAcademy, visit the agent portal at

For more information visit Alternatively, call tel: 0800 520 2252 or 00 44 333 305 3926.

*One reward per travel agent.

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