AMAWATERWAYS SELECTS BLAZE PR AS ITS AGENCY OF RECORD
Agency Pegged as Strategic Partner During Competitive Review
LOS ANGELES - (January 3, 2012) –AmaWaterways, the pioneers of
modern river cruising, announced BLAZE PR as its agency of record. The agency’s
assigned goals include raising the brand’s profile through a comprehensive
public relations program including an aggressive media relations campaign,
social media strategy and execution, and travel awards program.
“We selected Blaze PR based on its creative ideas, rich experience and acute
understanding of the travel space and river cruising industry,” said Rob
Rothmann, Vice President of Marketing, AmaWaterways. “We have chosen a creative,
dynamic partner that will deliver fresh thinking, solid strategic counsel and
results.
” BLAZE’s public relations team brings extensive experience in the travel and
river cruise industry space having represented brands such as Marina del Rey;
Claremont Hotel & Spa; Westin St. Maarten; and SnowCreek Resort.
“Blaze seeks to work with brands that have interesting stories to tell and unique
offerings for consumers,” said Matt Kovacs, EVP/GM of BLAZE. “With AmaWaterways,
we can gain instant traction for the brand as well as leverage our long-term
relationships in this space to drive AmaWaterways’ public relations and social
media initiatives forward.”
About AmaWaterways
Founded in 2002 by river cruise pioneer Rudi Schreiner, river cruise executive
Kristin Karst and founder of Brendan Vacations, Jimmy Murphy, AmaWaterways is
the premier river cruise line on Europe’s Danube, Rhine, Main, Mosel and Rhone
rivers. Known for its custom-designed ships, extensive complimentary amenities
and personalized service levels, AmaWaterways consistently leads the way in
river cruising. With destinations traveling through Europe, Russia, Vietnam and
Cambodia, and new voyages to Africa, the line’s award-winning fleets compliment
a variety of travel plans.
Europe destinations include the AmaVerde (2011); AmaBella (2010); AmaLyra (2009);
AmaDolce (2009); AmaCello (2008), AmaDante (2008); AmaLegro (2007) and the
AmaDagio (2006). In the spring of 2012, AmaWaterways will introduce the new
164-passenger AmaCerto in Europe, joining the AmaVerde and AmaBella in offering
an exclusive Twin Balcony design in the majority of staterooms; multiple dining
venues; complimentary Internet and Infotainment system, a heated swimming pool
or whirlpool on the Sun Deck plus many more unique design elements. There are
great new announcements coming up for 2013 as well.
In addition to the European destinations, AmaWaterways accommodates travel to
Vietnam and Cambodia via the AmaLotus (2011) and La Marguerite (2009) fleets;
Russia via the AmaKatarina (2011) fleet and newly featured African tours
available on the Zambezi Queen.
About BLAZE PR
With more than 21 years of service, BLAZE is owned by parent company Davies and
is an award-winning, strategic public relations and marketing communications
firm with offices and affiliates in Los Angeles, New York, Washington D.C., and
Santa Barbara. BLAZE believes in initiating smart conversations that facilitate
consumer dialogue with a return to our client’s bottom line. Recent awards
include two 2010 PRSA PRISM Awards, the 2011 Communicator Award, and the
recipient of two 2011 Hermes Awards. For more information, visit
www.blazepr.com.
